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Augmented, virtual and mixed realitie’s immersive experiences
We enable Digital Transformation projects that match multiple experiences from different complexities that are consumable, evently, by different devices.
In other words, the same experience can be explored in augmented reality by a smartphone or tablet, in virtual reality by a headset, or in mixed reality, by more sophisticated equipment, like Microsoft Hololens.
Within this context, the impact of these projects is bigger than the hype around the innovation, and it generates an effective impact when it is scalable for thousands and thousands of people. Each user uses their own phone while more expensive equipment is used only in selected and controllable environments.
Some experiences that we already made possible are summarized below with a brief explanation about each approach:
Augmented reality – AR
Immersive experiences within your reach
Augmented reality is an interactive experience of a real environment where the objects are optimized by computer generated information. These information are often generated by sensorial categories, like vision, hearing, tectile, somatosensorial and olfactory.
Augmented reality can be defined as a system that fulfills three basic things: a combination between the real and virtual worlds; real time interaction; 3D record of virtual and real objects, for example, machine’s digital twins, equipment and tools. In health care, exames and imaging diagnostics are an excellent source for designing high fidelity human anatomy objects.
Recently, augmented reality became more accessible as the interest of smartphone manufacturers, like Apple and Samsung, in incorporating this technology in their new product launches grew.
Virtual reality – VR
Creating a new world through technology
Virtual reality (VR) is a simulated experience in a 100% virtual environment, built from 360° images taken from a real environment or a fictional place designed by 3D graphic programs.
Currently, the usage of this technology is not only for interactive games, but for the capacity of building settings and to move around these virtual architectural places. Within the possibility of simulating in the virtual world equipment and machinery, there are a number of new technological applications for virtual realities.
The usage of virtual reality headsets nowadays is much more accessible and it is helping to virtualize experiences in several areas, from training factory workers to virtual simulations of experiences when teaching medicine or engineering.
Mixed reality (MR)
A conversation between the real and the virtual worlds
Mixed reality (MR) is a mix of the real and virtual worlds to produce new environments and visualizations where real and digital objects can coexist and interact in real time.
The development of a new generation of headsets, with self-contained processing capabilities and translucid lenses, makes it possible to incorporate and to manipulate virtual objects by its holographic representations in the real world.
The mixed reality not only occurs exclusively in the real or virtual world, but it is a hybrid of real environments and augmented reality resources.
There are also different display technologies used to make the interaction between users and mixed reality apps easier.